Xinwang Investment (China) Co., Ltd, founded in 1998, has already experienced fifteen years of trials and hardships, who gains support and great kindness from society by its pioneering and innovative spirit, neoteric and exquisite products, humane and professional services. With the development of company, Xinwang owns many diversified restaurant brands (Xinwang, Charme, Ma Boon Krong, Best Beijing Cuisine, Deli & Leisure, Made in HK Restaurant,) and a clothing brand series (test-tube, DEVIL NUT). There are 45 stores throughout the major cities of China: Shanghai, Beijing, Hangzhou, Guangzhou, Tianjin and Shenzhen. It enjoys great popularity in the field by good reputation and brand image. Since establishment, the company becomes more well-known in multicultural Shanghai, even China, with its own effort and the great kindness from society. The image of company becomes better. So for, the company has already been involved in many fashionable fields. In the future, Xinwang will be involved in more and more fields

Catering

HK Style Restaurant: Xinwang Restaurant firstly landed in Shanghai in 1998. Treating the promotion of traditional restaurant culture as the foundation, the exploitation of special dish as the target, with different styles of dining environment, Xinwang has become more and more Shanghai diners’ first choice.

The Fusion of Chinese and Western Cuisine: Ingenious fusion of Chinese and Western cuisine is created due to professional and refined cooking skills. The comfortable and elegant environment, professional and quality service, from the knife, fork and chopsticks, to the cheese and tofu, everything above all reveals the connotation of brand-new food culture. Xinwang is not only satisfied with world delicacies collection and innovation. In fact, more attention is put on healthy function brought by food. Meanwhile, it adheres to the “localization.sustainable” LOHAS concept, and puts enjoyable dining on a great important position. LOHAS: Lifestyle of Health and Sustainability.

Selected Thailand Food Materials: Food materials, after being cooked by Thailand chefs, show pure Thailand flavor. Besides, Thailand actors’ performance and Thailand music, all of these will lead diners to Southeast Asia custom, and finally, diners will be crazy about its charm.

Fall in Love with Food Journey: Best Beijing Cuisine adds new elements to traditional Chinese catering, inherits and improves food culture, who not only keeps the traditional part, but also has innovation consciousness. All the efforts are made to present new catering culture with distinct Chinese characteristics.

Finding Forgotten Good Taste: Here, we present you authentic HK style management mode and dishes collocation, tasty flavor, fresh and selected materials. Every bite of it will leave you a long aftertaste. The fantastic flavor, like a comely and gentle girl, will make you obsessed spontaneously.

Leisure and Enjoyable: Deli & Leisure, a unique style restaurant, with pleasant environment, adheres to keep the original taste of food materials in European way, while, it also puts Chinese cooking concept into consideration. You will be surprised to find the delicacies we offered to you also have the characteristic of Thai, Vietnamese, Japanese and other Western countries style dishes. Deli & Leisure makes great efforts to bring you new experience.

Clothing

Shanghai Yingsi Trade Co., Ltd, world famous fashionable clothes store set up in HK, brought into Chinese market in 1998 by Xinwang Investment (China) Co., Ltd, known as test-tube, takes full use of the advantages of multi brands management to open up a new field of clothing retail. In 2008, our company took over Devil Nut, a British brand. This behavior not only has a positive effect on Devil Nut, but also opens a new chapter for the company in the domestic market.

Food Processing

This food processing factory covers an area of more than 3,000 square meters, mainly taking charge of food processing and distribution for every branch of our company to ensure every branch always has the same quality product. Centralized procurement can prompt us to control cost effectively for better profit. Our company relies on strict and scientific management and updated cuisine to become a successful enterprise in the field. We always adhere to the "people-oriented" principle, which is like a strong cohesiveness and inspires every member in this huge team. The team is unity unprecedentedly, harmony and enthusiasm. That is why our company develops at a high speed. Relying on the rapid development of economy in Shanghai, our company is actively preparing for more fields, and catches up with urban fashion. We also participate in Shanghai's image construction and city development. We will keep pace with the development of Shanghai steadfastly and make new progress year by year to become a leader among various types of restaurants.